Retailers are readying their bakeries for spring by creating sampling programs, cross-promotions and cross-merchandising schemes aimed at the holidays. Many of the smaller independent chains are focusing on decadence, selling everything from fresh-fruit pastries and elaborately decorated cakes to hand-painted European chocolates made by classically trained chocolatiers. Larger chains, however, tend to stick to the standard holiday foods, Ed Weller, president of the Weller Co., Phoenix, ...
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