San Fernando, Calif. — The growing Hispanic population has many in-store bakery operators adjusting product lines and modifying merchandising tactics, but the nation's oldest Hispanic supermarket chain is addressing demographic changes of a different sort. An evolving economic base and an expected influx of non-Hispanic residents are spurring 63-year-old Tresierras Supermarkets to adapt its proven marketing strategy to the new conditions. The late Frank Tresierras, a native of Hermosillo, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.