Video: Bakery Customers 'Smarter Than Ever'


IGA CEO Mark Batenic says today’s consumers, “smarter than ever, … are concerned about what ingredients are going into the products,” including baked goods. Shoppers under 40 “want to be sure that what they feed their children is safe.” He discussed this and other topics such as IGA’s footprint and digital’s impact with SN Editor-in-Chief David Orgel at the 2013 American Bakers Association Convention in Aventura, Fla.

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