Video: Big Opportunities in the Bakery Category


SN Editor-in-Chief David Orgel asks four experts at the 2013 American Bakers Association Convention to weigh in on what's ahead for the baking industry. Todd Hale, senior vice president, consumer and shopper insights at Nielsen; Frances Largeman-Roth, registered dietitian; Steve French, managing partner, Natural Marketing Institute; and Lynn Dornblaser, director of innovation and insight, Mintel, explain where they see opportunities for bakers to connect with consumers. 

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