Rouses Markets, Thibodeaux, La., posting a hefty, record-breaking, double-digit increase in year-to-date wedding cake sales, gives credit to a number of factors, but mostly to the chain’s newly acquired corner on the market. Contributing to Rouses wedding cake sales are “the economy and TV, but also that other chains in our area don’t have a wedding cake program anymore,” Chaya Conrad, Rouses’ bakery director, said. “The fact that we still do custom ...

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