Alcohol Beverage Survey
Supermarket News will soon be publishing results of the Grocery Insights online study of sales of alcohol beverages in supermarkets. But we need your participation to assure meaningful results! The results will help you develop strategies for increasing the momentum of alcohol beverage category sales in supermarkets, and will directly help suppliers in the development of Category Management strategies to drive those increased sales.
Grocery Insights is a collaboration of Supermarket News and Gerke & Associates, Inc. Gerke & Associates is a highly respected consulting firm that has specialized in performance analysis and benchmarking work in the supermarket and convenience industries for over 25 years.
SN will publish an article based on your responses, although the summarized confidential supplier evaluation portion of the survey will be shared only with category suppliers, as a means of helping them improve service to you.
Please take a moment to complete a simple online questionnaire and help us help you understand the ways to accelerate alcohol beverage sales growth. The confidential online questionnaire is at: http://www.gerke.com/Survey/2006_supermarket.asp.
Gerke & Associates will analyze summarized responses from supermarket retailers and send you a complimentary summary report of the findings. Direct benefits of your participation include findings on:
- Projected category sales growth potential for supermarkets
- Category management services preferred by supermarket retailers
- Projected space allocation for next two years
- Competitive differentiation in your stores
- Competitive impact of other market channels
- Category Captain Issues
- Overall category importance in supermarkets
- Confidential connection with suppliers who have expressed a keen interest in retailer feedback to help them improve service in the supermarket channel
Learning how your peers view sales growth opportunities in alcohol beverages is a valuable opportunity and participation ends on Friday, March 9th. We're doing this for your benefit, so please click on the website link above and complete the alcohol beverage survey today.
Gerke & Associates cannot send the results to participants without a company name and e-mail address (held in complete confidence), and that the response data cannot be included in the study without that contact information.
Thank you from the Grocery Insights Team.
Chris Warne, Associate Publisher, Supermarket News Joe Weston, Sr. Consultant, Gerke & Associates, Inc.
