beverage

PLEASANTON, Calif. — Safeway has extended its Refreshe private-label brand into the carbonated soft drink category....More

CHICAGO — According to Mintel's latest report on green living, the environment remains a concern for the majority of Americans with more than one-third (35%) of survey respondents say they would pay more for ‘environmentally friendly’ products....More

Coca-Cola and PepsiCo have been engaged in a direct-store-delivery project, making use of advanced shipping notices (ASNs) with five food retailers encompassing about 4,500 stores, according to Ann Dozier, vice president, strategic industry initiatives, Coca-Cola, and John Phillips, vice president, customer supply chain and logistics, PepsiCo....More

NEW YORK The National Advertising Review Council here and the Council of Better Business Bureaus have added two key initiatives to the fight against childhood...More

From Coca-Cola's origins as the "ideal brain tonic" more than a century ago, to more recent potions bearing promises of enhanced rehydration and herbal...More