Blue Apron has launched Blue Apron Wine, a monthly service that delivers wines to pair with Blue Apron meals and enhance the home cooking experience.
Blue Apron’s monthly deliveries include six 500 ml bottles for $65.99 excluding tax. Each bottle is sized to pair with Blue Apron meals for two, and comes with a customized tasting card featuring the story of the vineyard, tasting notes about the wine and information on how to pair the wine with upcoming Blue Apron menus.
"Like the grocery category, wine is a large industry with low online market penetration. Of the $38 billion in wine sales in 2014, less than $2 billion were direct-to-consumer," said Matt Salzberg, CEO and co-founder of Blue Apron, in a statement. "Wine pairings have been a top request from our home chefs since we launched, and we're excited about the opportunity to complement our Blue Apron meals with incredible wines."
Customers can sign up for wine deliveries via their online account, and can skip a month or cancel at any time, according to Blue Apron.
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