Coca-Cola will stop using brominated vegetable oil in its products in the U.S. and overseas, it said in a recent blog post.
The Coca-Cola company is transitioning from the use of brominated vegetable oil to sucrose acetate isobutyrate (SAIB) and/or glycerol ester of rosin (singly or in-combination). The global transition will be made across a variety of formulas from ready-to-drink (bottles and cans) to fountain machines. This transition allows us to become consistent with the ingredients we use throughout the world.
All of our beverages, including those with BVO, are safe and always have been – and comply with all regulations in the countries where they are sold.
In the U.S., Coca-Cola's Powerade Fruit Punch and Powerade Strawberry Lemonade have transitioned away from BVO, and select citrus-flavored products will soon switch to the new ingredients. All Coca-Cola beverages will have undergone the change by the end of 2014, according to the beverage maker.
The move was prompted by Change.org petitions against PepsiCo's Gatorade and Powerade from a Mississippi teenager that garnered more than 200,000 signatures.
PepsiCo removed BVO from Gatorade last year and is working on switching out the ingredient from the rest of its drinks, according to reports.