Coca-Cola Company Acquires Glaceau For $4.1 Billion

May 29, 2007 8:00 AM


     ShareThis     

ATLANTA -- The Coca-Cola Co. here has acquired Energy Brands, known as Glaceau, and its enhanced-water brands, including Vitaminwater for $4.1 billion in cash. Coca-Cola said the acquisition will expand its ability to meet consumers' needs across the spectrum of sparkling and still beverages. Vitaminwater, Smartwater, Fruitwater and Vitaminenergy brands gave Glaceau a unique position in key market categories and are expected to make up a large portion of the beverage industry's volume and gross profit growth in the U.S. through 2010, according to the companies. "Glaceau has built a great business with high-quality growth, as well as a strong pipeline of innovative products and brands," said Neville Isdell, chairman and chief executive officer of Coca-Cola, in a statement. "We envision even faster growth for Glaceau as part of Coca-Cola's enhanced range of brands for North American consumers. We will manage this opportunity in a way that delivers attractive returns for our shareowners and also appropriately benefits our system."

Read More of Today's Headlines



Acceptable Use Policy
blog comments powered by Disqus

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.


WH Refresh Blog

Bob Vosburgh Bob Vosburgh:

Most Viewed News

Read More News

SN Editorial Videos

The Lempert Report

Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.

New Products Hits and Misses

Product reviews from supermarket industry analyst Phil Lempert.

The Role of Technology at Save Mart Supermarkets

Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.

SN Sponsored Videos

Pan-Oston Mobile Innovation Centers Tour

The Supermarket Guru shows the front-end technology you can experience during the tour.

View All

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology

Quick Poll

Key Issues & Topics
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
More Topics
Resources
Profiles & Rankings
SN Awards
SN Data
White Papers/Studies
Webinars
Trade Show Calendar
Subscribe to SN
Total Access Blog
WHRefresh Blog

Upcoming Events

View More Upcoming Events

Subscribe to SN

Subscribe to SN Newsletter

In-Depth News Stories

Latest SN Cover

Subscriptions

Get access to print and / or in-depth online conent.

Register Here

newsletter image

SN Free Daily Update

The food trade's leading daily news service.

Register Here

Retailers Temper Outlooks

The recession may be over but so too is the post-recession rebound.

More Real Estate Opportunities Open Up

For supermarkets looking for additional locations, it's a renter's market out there.

Stop & Shop, A&P in Ad Fracas

Price wars between supermarkets are tumbling off the shelves and into courtrooms.

Subscribe to SN's Content Today!

Subscribe to SN's Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to SN's Content