D&W Fresh Market is using YouTube videos to promote local craft beers.
Scott Campbell, a beer and wine specialist at D&W's Breton Village store in Grand Rapids, Mich., was featured in the video promoting Michigan-made brews, including Founder’s Centennial IPA and Arcadia Ales Whitsun Ale.
“Craft beer can be intimidating if you don’t know much about it,” Campbell says in the video. "But D&W craft beer experts like myself can help you.”
The video was made in celebration of the retailer's Michigan Craft Beer Month. Throughout this month, local brews will be promoted in ads, with in-store samplings and more.
In another video, he discusses how to select a Michigan craft beer.
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