New Organic Fair Trade Teas Hit Market
Jul 12, 2007 8:00 AM
WEST BRIDGEWATER, Mass. — Equal Exchange here announced an initiative to bring fair-trade-certified teas from small-scale farms and cooperatives to the United States. The effort is launching with a variety of loose-leaf and bagged teas, which are also organic. Sources are small-scale operations in India, Sri Lanka and South Africa, according to officials. There will be four limited-edition, loose-leaf teas, including Darjeeling First Flush and Darjeeling Second Flush teas; as well as three bagged teas. The launch was undertaken to highlight that small farmers and their cooperatives have often been overlooked in the tea category, officials said.
Read More of Today's Headlines
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
advertisement
Most Viewed News
SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.




ShareThis

David Orgel: 







