Beverage companies are hoping to parlay the success of at-home coffee brewing to carbonated soft drinks. So far, Israel-based SodaStream, which sells drink-making devices in more than 60,000 retail stores in 45 countries, has experienced lackluster sales in the domestic arena and is currently only in select U.S. supermarkets. But the newly established partnership between The Coca-Cola Co. and Keurig Green Mountain (formerly Green Mountain Coffee Roasters) has retailers anticipating the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.