“I think you are going to see this greater proliferation of product at retail than you would have seen before.” —TOM PIRKO, Bevmark Consulting
Changes in the approach to brand marketing at the major soft drink companies could lead to a proliferation of new products on retail shelves that are backed by these giants, said Tom Pirko, president of Bevmark Consulting. While the major soft drink companies have historically invested heavily in promoting and preserving the reputation of their core brands, they now appear ready to embrace a new way of thinking in which experimental new brands and products could be launched with more ...
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