When Heinen’s Fine Foods started roasting Equal Exchange coffee recently, it joined a growing number of retailers deepening their commitment to Fair Trade. While 250 other food stores brew Equal Exchange coffee, Heinen’s is the first to roast it in store. Ten stores that have Java Masters retail roasting machines provide the service. The fresh roasted coffee positions the Warrensville Heights, Ohio, retailer as socially aware and locally minded, said Rodney North, spokesman for ...

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