Rosé Wine Sales Are Rosy

Jun 15, 2007 8:00 AM


     ShareThis     

SCHAUMBURG, Ill. — Sales of premium-priced rosé wines soared 45% in the past year, according to The Nielsen Co. "It used to be that pink wine meant white zinfandel or generic jug wines," said Nielsen's client service director Brian Lechner. "That is rapidly changing. The phenomenal growth in higher-priced rosé wine over the past year tells us that this segment is finding a sophisticated new audience." The sales increase makes $6 and over rosé wine one of the hottest emerging growth segments in all table and sparkling wine. For the 52 weeks ending March 10, rosé table wines accounted for more than $9 million in sales in food, drug and liquor stores, up 45% from the previous year. This is significantly more than the 8% increase for the overall table wine category. Twenty-eight new brands of premium rosé wine were introduced in 2006, nearly twice as many as the 15 brands launched in 2005. Six of the Top 10 most popular rosés are from France, two are American, and one each are from Spain and South Africa. "Consumers are seeking new experiences as wine consumption continues to grow and mature," Lechner said.

Read More of Today's Headlines



Acceptable Use Policy
blog comments powered by Disqus

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.


WH Refresh Blog

Bob Vosburgh Bob Vosburgh:

Most Viewed News

Read More News

SN Editorial Videos

The Lempert Report

Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.

New Products Hits and Misses

Product reviews from supermarket industry analyst Phil Lempert.

The Role of Technology at Save Mart Supermarkets

Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.

SN Sponsored Videos

Pan-Oston Mobile Innovation Centers Tour

The Supermarket Guru shows the front-end technology you can experience during the tour.

View All

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology

Quick Poll

Key Issues & Topics
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
More Topics
Resources
Profiles & Rankings
SN Awards
SN Data
White Papers/Studies
Webinars
Trade Show Calendar
Subscribe to SN
Total Access Blog
WHRefresh Blog

Upcoming Events

View More Upcoming Events

Subscribe to SN

Subscribe to SN Newsletter

In-Depth News Stories

Latest SN Cover

Subscriptions

Get access to print and / or in-depth online conent.

Register Here

newsletter image

SN Free Daily Update

The food trade's leading daily news service.

Register Here

Retailers Temper Outlooks

The recession may be over but so too is the post-recession rebound.

More Real Estate Opportunities Open Up

For supermarkets looking for additional locations, it's a renter's market out there.

Stop & Shop, A&P in Ad Fracas

Price wars between supermarkets are tumbling off the shelves and into courtrooms.

Subscribe to SN's Content Today!

Subscribe to SN's Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to SN's Content