PLESANTON, Calif. — Starbucks has launched exclusive limited-edition coffees for Safeway and Target, and is exploring similar partnerships with other retailers, Joe Manning, Starbucks’ director of channel development, told SN.
Africa Kitamu launched last month in Safeway stores, while Costa Rica Tarrazú is slated to hit the shelves at Minneapolis-based Target this month.
Each will be available for a limited time at a suggested retail price of $8.99 per 12-ounce bag.
All three coffees were discontinued in 2011 to make room for the retailer’s new Blonde Roast, according to a Starbucks’ blog post. Seattle-based Starbucks opted to revive the brands as exclusive offerings for food retailers.
“We’ve had success in our cafes with limited-edition blends, and are looking to replicate that in grocery,” Manning said.
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