“I see quite a few members of the younger generation coming over and trying tea," says Damien Carroll of Jungle Jim's.
Tea has officially shed its dowdy image. Steeped in health benefits and infused with new forms and flavors, the mature category is enjoying a resurgence of interest as younger consumers discover the nuances of tea. “Tea is no longer that lonely middle-age woman sitting on her couch under her afghan,” said Tom Pirko, president of Bevmark Consulting, Buellton, Calif. “Tea is rock and roll, it’s healthy, it’s getting a lot of good movement from the backlash ...
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