Retailers to Distribute Dunkin’ Donuts Packaged Coffee
Aug 14, 2007 6:00 AM
CINCINNATI — Packages of Dunkin’ Donuts original and flavored coffee will begin occupying supermarket shelf space later on this month, Procter & Gamble announced yesterday. As part of its licensing agreement with the world’s largest coffee and baked goods chain, P&G will also provide Dunkin’ Donuts’ Original Blend, French Vanilla, Dunkin’ Decaf, Hazelnut and Cinnamon Spice coffee to select mass merchandisers, club stores and drug stores nationwide. The deal is part of Dunkin’ Donuts’ efforts to reach new markets and strengthen the loyalty of its existing customer base. “We’re thrilled to be working with Procter & Gamble to introduce new consumers across the country to our great-tasting coffee and we’re pleased with our initial response from retailers,” said Robert Rodriguez, president of Dunkin’ Donuts Brands, in a statement.
Read More of Today's Headlines
Want to use this article? Click here for options!
© 2010 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
In This Week's Viewpoints
David Orgel:
How Zaucha’s NGA Defied Odds for Independents
Julie Gallagher:
Food Lion Gets It Right With Mobile Marketing Club
advertisement
Most Viewed News
SN Videos
Insights From SN’s Marketer of the Year
Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.
Misconceptions About Hispanic Shoppers
Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.

















