Energy shots and mixes held a 19.6% and 1.9% share, respectively, of the energy market in 2011, according to a Mintel Group report. The category leader, Living Essential’s 5-Hour Energy, grew 31% during 2009-11 in food, drug and mass channels, excluding Wal-Mart. Penetration of 5-Hour Energy, however, increased from 22% in 2009 to 35% in 2011. New types of shots have recently entered the market. The Hain Celestial Group, Boulder, Colo., has a new line of all-natural energy ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.