Publix Reformulates Soda, Settles Suit
Jan 9, 2008 6:00 AM
LAKELAND, Fla. — Publix Super Markets here has reformulated its store-brand Publix Diet Lemon Lime soda as part of a settlement in the case of a Florida consumer concerned about the potential formulation of benzene in cans of the soft drink. The suit alleged that two ingredients, ascorbic acid or vitamin C and potassium benzoate, a preservative, may form a small amount of benzene when combined and exposed to heat. Benzene is a carcinogen. “Out of an abundance of caution and continued customer confidence in our brand, we engaged our supplier [Cott Beverages], the experts in soda manufacturing, to reformulate our Diet Lemon Lime variety to prevent the possible formulation of benzene under hot conditions over extended periods of time,” said Maria Brous, Publix’s spokeswoman. Cans of Publix Diet Lemon Lime soda with a use by date of July 3, 2008, or later, have been reformulated. A similar suit was filed against Safeway last year over the potential presence of benzene in its private-label Safeway Select Diet Orange soft drink. The retailer also reformulated its product.
Read More of Today's Headlines
Want to use this article? Click here for options!
© 2010 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
In This Week's Viewpoints
David Orgel:
How Zaucha’s NGA Defied Odds for Independents
Julie Gallagher:
Food Lion Gets It Right With Mobile Marketing Club
advertisement
Most Viewed News
SN Videos
Insights From SN’s Marketer of the Year
Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.
Misconceptions About Hispanic Shoppers
Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.

















