There’s always something brewing at Fairway Market — namely, coffee.
The 12-store independent is well known among shoppers in the metro New York area for a number of specialties, including its busy deli, eclectic cheese department, affordable produce and extensive kosher selections. Coffee (and tea) are no exception.
“Everyone who loves a good cup of coffee is our customer,” said Bienbenido “Benny” Lanfranco, Fairway’s coffee and tea director since 2005. “That’s someone who is a coffee drinker looking for something different, for good quality at a decent price.”
The retailer offers roughly 100 varieties of coffee at any one time — single origin, estate blends, flavored varieties, organic and fair trade-certified — all of them heaped into wooden barrels and adorned with signs describing each type.
Lanfranco said the department offers many flavors, but there are six bestsellers.
“The one that sells the most is our Fairway Supreme Blend, our house blend. It’s a very good, medium roast, with low acidity and very smooth and delicate,” he said.
Another top seller is his personal favorite, appropriately named Benny’s Blend.
“It’s a darker roast, full-bodied but not bitter, for anyone who wants a very strong cup of coffee,” he said of his namesake bean.