Viewpoints In their Viewpoints columns, SN editors and guest columnists give their perspectives on current industry issues. en Recalculating the value proposition <div class="node-body blog-body">Today, consumers of the value proposition are looking at where a product is made, how it is made, who is making it, what is its impact and how healthy it is.</div> <p><a href="" target="_blank">read more</a></p> Health & Wellness Marketing Registration Viewpoints Fri, 14 Oct 2016 14:42:00 +0000 552701 at What it takes to compete with Walmart <div class="node-body blog-body">Walmart isn’t going anywhere. If anything, Walmart will increase its emphasis on grocery. So what are grocers to do?</div> <p><a href="" target="_blank">read more</a></p> Retail & Financial Walmart Marketing Viewpoints Thu, 13 Oct 2016 18:52:00 +0000 552681 at <p>Saying your stores have a fresh focus isn&rsquo;t enough to distinguish them from the competition. (Photo by Purestock/Thinkstock)</p> Why retailers should enable households to shop as a team <div class="node-body blog-body">A shared in-store loyalty app gives shoppers the opportunity to share shopping lists and access promotions, says Birdzi CEO Shekar Raman in this SN Viewpoints blog post.</div> <p><a href="" target="_blank">read more</a></p> Marketing Viewpoints Mon, 10 Oct 2016 15:55:00 +0000 552501 at How in-store scarcity techniques can increase sales <div class="node-body blog-body">Scarcity techniques can be a powerful tool in supermarkets, but it can also trigger distrust and a perceived reduction in product value.</div> <p><a href="" target="_blank">read more</a></p> Marketing Viewpoints Wed, 28 Sep 2016 15:46:00 +0000 552061 at Incentivizing the shopping cart with mobile-based coupons <div class="node-body blog-body">Supermarket chains and grocers are now paying closer attention to leveraging mobile technology as a way to get closer to their customers, and increase sales. </div> <p><a href="" target="_blank">read more</a></p> Marketing Viewpoints Wed, 31 Aug 2016 15:42:00 +0000 550821 at How big data can help supermarkets tackle food waste <div class="node-body blog-body">If a supermarket is provided real-time information and analytics that track their processes related to food disposal, they can better manage the amount and timing of what they order.</div> <p><a href="" target="_blank">read more</a></p> Sustainability The Customer Connection Viewpoints Wed, 24 Aug 2016 20:10:00 +0000 550391 at Omnishoppers reward brands and retailers collaborating <div class="node-body blog-body">The old paradigm depended on customers remembering the products they wanted during weekly shopping trips, but the omnishopper model rewards brands and retailers who bring the store to the shopper.</div> <p><a href="" target="_blank">read more</a></p> Marketing Online Retail Viewpoints Thu, 11 Aug 2016 15:38:00 +0000 549831 at Products, not experience, drive Millennials to online shopping <div class="node-body blog-body">E-commerce has made it possible like never before for niche brands to reach Millennials who favor the authenticity, uniqueness, quality and healthiness that define these products. </div> <p><a href="" target="_blank">read more</a></p> The New Consumer Online Retail Viewpoints Tue, 09 Aug 2016 16:37:00 +0000 549611 at Talking chicken with shoppers <div class="node-body blog-body">The National Chicken Council wants to do a better job of providing retailers with the resources they need to provide shoppers with the level of information they are seeking.</div> <p><a href="" target="_blank">read more</a></p> Meat Issues & Trends Viewpoints Tue, 02 Aug 2016 19:20:00 +0000 549301 at Supermarkét Go: The future of shopping? <div class="node-body blog-body">Supermarkets can bring a game-like environment in-store to create an opportunity for shoppers to engage with the brand while also saving money, which ultimately helps to build brand loyalty. </div> <p><a href="" target="_blank">read more</a></p> The New Consumer Marketing Viewpoints Fri, 22 Jul 2016 17:51:00 +0000 548681 at