Simplicity and consistency may not seem like strong selling points at a time when consumers increasingly value variety and change. That’s never bothered Costco, whose “consistency of strategy” is now being lauded as one of its greatest strengths in the latest Kantar PoweRanking research, which outlines each year how trading partners view each other. “Costco’s strategy is clear and clean,” said one manufacturer quoted in the latest report. “They ...
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