CPG Brands Promote Meatless Monday

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  • CPG Brands Promote Meatless Monday

As much as Meatless Monday — the movement to forgo meat once a week for health and environmental reasons — has gained a following with celebrities, restaurants and food bloggers, few retailers have embraced the idea on a broad scale.

However, that could be about to change as CPG brands enter the Meatless Monday promo game, according to Peggy Neu, president of the Monday Campaigns, the non-profit that started Meatless Monday in 2003.

Morningstar Farms recently took advantage of Los Angeles’ Nov. 2012 Meatless Monday resolution to advertise its veggie burgers.

“So within a week they had a full-page ad in the L.A. Times tapping into that: ‘Hey L.A., if you’re going Meatless Monday, try MorningStar Farms.’ And then they did a tie-in with Vons,” said Neu (see image at right).

WinCo Foods also gave a shout out to Morningstar Farms and Meatless Monday in a recent Facebook post promoting the retailer’s new in-store items.

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Discuss this Blog Entry 1

Shawn912 (not verified)
on Feb 26, 2013

Didn't we already do this centuries ago, on Fridays, and called it Lent? Seems to me that it would be easier to kick off a promo with millions of built-in participants in the form of observers of Lent, then start a whole new trend just because 'Meatless' and 'Monday' both start with 'M'.

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