CPG Brands Promote Meatless Monday

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Storified by · Mon, Feb 25 2013 09:36:50

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“And as they [Morningstar Farms] start putting some of their promotional dollars behind it, I think you’re going to see supermarkets more nationally and regionally with stronger Meatless Monday promotions,” said Neu.

Retailers may not always have the budget to promote the meat-free option, so it makes sense for CPG companies and other groups to fill that niche, Neu said. Birds Eye and the Mushroom Council often plug Meatless Monday on their social media channels, and it’s conceivable those promotions may soon jump to the supermarket sphere as well, she added.

“Consumers are looking for creative ways to do this. They’re looking for products they can buy. The demand and the practice is there. So I think it really is about supermarkets meeting that customer demand. And as a result that they can create loyalty with their customers,” said Neu.

Discuss this Blog Entry 1

Shawn912 (not verified)
on Feb 26, 2013

Didn't we already do this centuries ago, on Fridays, and called it Lent? Seems to me that it would be easier to kick off a promo with millions of built-in participants in the form of observers of Lent, then start a whole new trend just because 'Meatless' and 'Monday' both start with 'M'.

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