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Customers claim Fresh & Easy not living up to its name


Fresh & Easy’s transition to new ownership has not been going smoothly, based on comments to its Facebook page. In the past few weeks, the retailer has been inundated with complaints over new pricing policies and perceived declines in quality standards.

The company has made an effort to explain changes to customers by replying to many of the negative comments. Fresh & Easy also recently announced updated procedures for fresh departments in an effort to decrease the amount of time products spend on the shelves.

Still, many customers aren’t convinced. Some offer tales of being unable to find fresh produce, while others lament the lack of coupons.

At the same time, there are those who defend Fresh & Easy.

Regardless of what’s actually happening in stores, it’s clear the retailer is fighting an uphill battle to convince customers it is changing for the better.

Discuss this Blog Entry 4

on Feb 13, 2014

"Fresh" deliveries daily is not new.

This has been standard procedures since day one.

on Feb 13, 2014

This is the second-coming of JC Penney. The shoppers these guys inhertied were spoiled-rotten with weekly 20%-off copupons daily close-out merchandise, etc. They just yanked them way overnight and hoped nobdoy would notice.

Those who don't remember history. . . .

Al Jenson (not verified)
on Feb 18, 2014

Prices are way up. There are no sales. There are no coupons. Quality is down. The new owners have destroyed this store in less than two months.

Anonymus (not verified)
on Oct 19, 2014

Prices are not consumer friendly any more. No more coupons like the just for me or the $3.00 off they had with the old owners. The shelves are not well stocked. A bunch of young experienced people are on the floor. It's still clean but not very inviting. To expensive to do all my shopping there.
Sad... I used to love the F&E store

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Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...
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