I’ve had to make plenty of choices in my few short hours here at the PLMA show. That’s because I must choose which of many different informative seminars and presentations to attend. In all, there are 20 from which to choose of the three-day conference.
Today, each was grouped in one of five concurrent “tracks”: retailing, market research, marketing, packaging and design; and testing and certification. Retailing, of course, is at the top of my list. But I also make sure to mix it up a bit by hitting a few of the others. Under the marketing track, I chose a presentation from Miller Zell on how to use the entire store as a marketing medium to sell private label. I then hopped to another room to hear what United dsn had to say about the importance of standout package and design.
Tomorrow, I’m faced with an even greater number of decisions since there are seven tracks, up from today’s five. And on Tuesday, another five will vie for my attention.