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Tea for kids, probiotic-laced k-cups and raw krauts are just some of the innovations that await me at this year’s Natural Product’s Expo West.

As a first timer to the show that draws 60,000 attendees and hosts 3,000 exhibits, planning my visit has been a feat in itself. There is just so much to see and do.


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A visit to the Fresh Ideas Organic Marketplace, which features certified organic products under a big white tent, is a stop I intend to make on my way to SN’s half-day of educational sessions titled “Driving Health and Wellness at Supermarkets.” (I’m moderating a panel on winning partnerships, so will have to skip the concurrent herb walk at California State University Botanic Gardens.)

My plan Friday is to hit the ground running in comfortable or no shoes, depending on the activity. First there’s early morning yoga and then an educational session on health and wellness trends presented by NMI and Nielsen. Then the real exploration begins on the show floor. Stay tuned for trends and other interesting tidbits from the show...

Read more: SN's coverage of Natural Products Expo West

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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Total Access blog provides on-the-floor coverage of industry trade shows.

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