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Fresh Summit 2012: Lean and Mean in SoCal

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For for on-the-floor Fresh Summit news, follow @jennatelesca.

I’m about to get on a plane to sunny Anaheim, Calif., to attend the Produce Marketing Association’s newly trimmed-down Fresh Summit show. Due to member demand, PMA consolidated all the education panels to one day — Friday — and now the expo only runs throughout the weekend.

Although the show doesn’t run into Monday this year, PMA President and CEO Bryan Silbermann told me in an interview last month, that the show only lost about an hour and half of content. 

I’m preparing for a jam-packed schedule, especially on “Future Focused Friday” where several panels focus on produce trends, social media and food safety.

Tomorrow I’ll be riding along on the Retail Produce Tour so I’ll report back with the scoop on the Anaheim retail scene. 

In the meantime, check out SN's special produce report and what retailers are saying about the citrus category.

Go to the Fresh Summit landing page for more blog posts, galleries and news.

Photo by Jenna Telesca.

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Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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