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Fresh Summit 2013: PMA Updates Strategic Plan

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NEW ORLEANS — The Produce Marketing Association announced details of its strategic initiative update at the Fresh Summit convention here on Saturday. The trade group is calling the plan PMA 2.0.

“It’s a plan that focuses on building a support community so members worldwide — both within the U.S. and around the globe — can focus on increasing consumption,” said PMA Chairman of the board Jan Delyser, according to a press statement.

SN had previously reported on the strategic update in a Q&A with PMA President Bryan Silbermann.

PMA said the plan is focusing on global connections, science and technology, industry talent and issues leadership.

In a promotional video, the organization notes that PMA “is more than just a trade show.” Several aspects of the plan are intended to make the industry aware of PMA’s year round resources and encourage PMA members to engage with the group.

As part of the new initiative, PMA is creating a new web portal with research and educational tools, building an expanded consumer trends research library and offering more science and technology resources.

For more show news, visit SN's Fresh Summit Landing Page.

 

 

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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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