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Going Greek

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For an accurate representation of just how popular Greek yogurt is right now, look at the picture to the right. It was taken outside the booth belonging to Chobani, one of the fastest-growing brands on the market, and as you can see, it was something of a party. It’s a funny thing that Greek yogurt has taken off the way it has. It has a distinct, gamey taste to it. The first time I tried it, I have to admit, I hated it. But natural and organic consumers have adventurous palates, and so they’re willing to get behind items that, at first blush, might seem strange or off-putting (see: kefir). Major yogurt manufacturers have taken notice, and have bought up a couple of these start-up companies. The popular Brown Cow brand just unveiled its Greek yogurt line, touting a new tag line that speaks for itself and for consumers, too: “We’re Going Greek”.
Contributors

Liz Webber

Liz Webber is Senior Digital Manager at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...
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