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Grocers go green with Earth Day tweets

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Supermarket companies took to Twitter on Tuesday to wish their customers a happy Earth Day, with tweets ranging from practical tips for energy conservation to descriptions of their own stores' green credentials, to humorous asides.


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Of course, companies like Whole Foods Market, Sprouts Farmers Market and Earth Fare had plenty to say about Earth Day, but many of the conventional operators were also active on social media this year. Several chains offered simple, “How will you celebrate Earth Day?” tweets, while others, such as Kroger’s seafood video posts, focused largely on a single sustainability issue.

Lunds and Byerly’s opted for posting helpful tips, with posts like this one on energy conservation:

Grocery Outlook took a similar tack with a post on home gardening, with an added marketing push urging customers to buy the needed materials at their local store:

Likewise Weis Markets suggested going meatless as a sustainability measure, and offered a link to its own Spinach Lasagna Rollatini:

In addition to Kroger, other companies that highlighted their own sustainability efforts included Safeway, Food Lion and Meijer:

And more than a few chains injected some humor into the occasion, such as this tweet from Lucky’s Market, which pointed out that it was also National Jelly Bean Day (#notconnected):

A few other humorous tweets, including a poem from Publix and a “selfie” from Acme:

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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
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