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A Home for Olive Pits

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The PLMA show is being held in its usual locaiton: the Donald Stephens Convetion Center (formerly called the Rosemont Convention Center.) My hotel is connected to the conventional hall via a covered skybridge. It's about a seven-minute walk from the hotel to the convention center. While convenient, the skybridge is not exactly the most scenic route. The view is mostly tar-topped building rooftops filled with air conditioning systems and eletrical systems. That's why I sometimes strike up a conversation with another skybridge "walker." I've even come away with a story or two after my skybridge introductions. That's just what happened today when I met Jeff of the Musco Family Olive Co., the Tracy, Calif., manufacturer of Pearls- and Early California-brand olives.

Jeff encouraged me to stop by his booth to learn all about the company's olive pit recycling effort. Instead of being thrown away, about 5 tons of olive pits are burned each day, generating heat that is used evaporate its waste water. The steam generated during the evaporation process is then used to drive a massive steam engine that creates electricity for the plant.

At the end of our brief meeting, Jeff reached into his pocket and took out a DVD that explained it all. While I don't have the time to view every press material I receive at this show, Jeff's olive pit story was so intriguing I made it a point to watch the DVD as soon as I got back to the room.

I look forward to heading back to the convention tomorrow and meet another skybridge walker.

Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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Total Access blog provides on-the-floor coverage of industry trade shows.

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