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Hot Dog-Flavored Potato Chips

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One takeaway from the PLMA show is that traditional supermarkets are facing more private-label competition from all channels, including online grocers, drug stores and convenience stores.

That message was clear in the "Idea Supermarket," a section of the PLMA show designed to give attendees product ideas. There was one section devoted to private label at online retailers Fresh Direct and Peapod. I knew all about Fresh Direct's private-label kids meals, but was surprised to see that Fresh Direct has its own brand of mineral water and honey roasted peanut butter.

Then there's 7 Eleven. In another area of the Idea Supermarket, several shelves featured the convenience store chain's expanding 7 Select store brand, line, which not only includes confections, cookies and juices, but also its very own Big Bite-brand of hot dog flavored potato chips.

And who can ignore the Nice brand from Walgreens' and Just the Basics from CVS?

As traditional supermarkets continue to build their own lines, it behooves them to take notice of how private-label is becoming an increasingly important part of other businesses.

Contributors

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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Total Access blog provides on-the-floor coverage of industry trade shows.

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