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IDDBA 2012: Cake Boss Draws Crowd


For breaking Dairy Deli Bake 2012 show news follow @jennatelesca.

The line stretched around the booth, but show-goers waited patiently.

Yesterday bakery professionals — even one dressed as a donut — lined up for the opportunity to take a picture with the famed Cake Boss of TLC’s reality show (see right).

The Hoboken, N.J. native Buddy Valastro signed autographs and posed for pictures with starstruck attendees (see left).

Mr. Valastro is in town to introduce a new mass-produced line of two-tier buttercream frosted cakes available at retailers this summer, according to the Associated Press. Starting with “Badda Bloom” and “My Party Cake,” the cake line will be offered with at $27.99 retail price.*

With Paula Deen and the Cake Boss's appearances yesterday and Sarah Palin coming in today, this IDDBA show is certainly star-studded. 

*Update: Angie Goldberg of Dawn Food Products, the manufacturer of the cake line, told me today there will also be four dessert cakes launched at the same time in August. Fondant cakes are coming later this year.


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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...
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