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IDDBA 2012: Fresh Trends in The Big Easy

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For breaking Dairy Deli Bake 2012 show news follow @jennatelesca.

Beignets at Café Du Monde (see right). A muffuletta sandwich from Central Grocery (see left). Red beans and rice. I’m in New Orleans for this year’s International Dairy Deli Bakery Association’s show, and I’ve been acquainting myself with the city through its food.

Tomorrow I head to day one of Dairy Deli Bake 2012 in the New Orleans Morial Convention Center. I’m especially looking forward to checking out the Show & Sell Center for new cheese, dairy, bakery and fresh meal merchandising ideas.

Also on my docket tomorrow is Datassential Managing Director Jack Li’s “The Decision Tree” presentation that will share customer buying triggers, as well as Harold Lloyd’s presentation “How Strong is Your Magnetic Field?” about making stores “craveable” with a passionate shopper following.

Celebrity chef Paula Deen will giving a talk at the show tomorrow, too. Conference materials say she’ll be sharing how her life experiences led to her becoming influential in food.

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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