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IDDBA 2013: Ancient Adoption


Like heirloom fruit and vegetables, ancient grains suggest health and legitimacy to some consumers. As SN's Robert Vosburgh recently reported, shoppers are looking to ancient grains — like farro, quinoa, amaranth and spelt — for the nutrition and to round out a gluten-free diet.

I found a few interesting applications of ancient grains and nontraditional ingredients in new products at the IDDBA show in Orlando.

1. Purple Corn









Here Sunsweet incorporates purple corn — a variety associated with early American civilizations — into a distinctive colored bread. Costco will be offering the purple product.

2. Sweet Farro











While I'm seen cold oatmeal desserts at Westside Market NYC, this was the first time I've seen chilled sweetened farro and quinoa. Taylor Farms paired the grains with honey, apples, raisins and greek yogurt for a hardy snack.

3. Dipping Amaranth 

Flax, kale and popcorn are common ingredients in chips, but these chips pull in the uncommon trio of quinioa, amaranth and black sesame. 















Read More: Curds, Curds Everywhere

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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