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IDDBA 2014: Kids' favorites are all grown up on the show floor


Consumers' desire for more convenience when it comes to food was a theme of the morning education sessions yesterday, and several booths on the show floor demonstrated ways to do that at retail through creative packaging. I saw multiple examples of single serving meals with perhaps a sandwich, some fruit or vegetables and a side salad, or a snack box with crackers, cheese and fruit.

One that really caught my eye in the Show & Sell Center looked like a grown-up version of a Pizza Lunchables. It had a stack of thin bread cut into squares, pepperoni, shredded cheese and pizza sauce. This type of meal would be easy for a supermarket to put together, and it would also appeal to those customers who are seeking out less processed foods.

Burnett Dairy Cooperative had another adult version of a kids' snack: smoked mozzarella string cheese. The string cheese also came in other unique flavors, like homestyle ranch.

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Liz Webber

Liz Webber is Senior Digital Manager at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...
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Total Access blog provides on-the-floor coverage of industry trade shows.

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