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IDDBA 2014: Kids' favorites are all grown up on the show floor


Consumers' desire for more convenience when it comes to food was a theme of the morning education sessions yesterday, and several booths on the show floor demonstrated ways to do that at retail through creative packaging. I saw multiple examples of single serving meals with perhaps a sandwich, some fruit or vegetables and a side salad, or a snack box with crackers, cheese and fruit.

One that really caught my eye in the Show & Sell Center looked like a grown-up version of a Pizza Lunchables. It had a stack of thin bread cut into squares, pepperoni, shredded cheese and pizza sauce. This type of meal would be easy for a supermarket to put together, and it would also appeal to those customers who are seeking out less processed foods.

Burnett Dairy Cooperative had another adult version of a kids' snack: smoked mozzarella string cheese. The string cheese also came in other unique flavors, like homestyle ranch.

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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Total Access blog provides on-the-floor coverage of industry trade shows.

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