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IDDBA 2014: Move over, Cronut

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The IDDBA exhibit floor is a place to show off new, exciting and sometimes out there products. This year's exhibitors did not disappoint. Multiple booths had intriguing hybrids in bakery to try to give the Cronut a run for its money.

Building on the popularity of pretzel bread and rolls, Lantmannen Unibake was sampling a pretzel croissant that gave a salty spin to a normally sweet treat.

Dawn Foods' new Vortex cakes have a bottom layer of brownie or cookie and a top layer of cake, with buttercream icing in between. The idea for the cakes came when one of Dawn Foods' plants got a new machine that could make both cakes and cookies and the plant manager suggested making a product that incorporated both.

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Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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Total Access blog provides on-the-floor coverage of industry trade shows.

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