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Just arrived in Las Vegas for United Fresh 2009

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Hi, everyone!

I just arrived in Las Vegas a couple of hours ago, and it's already looking like the United Fresh Produce Association has put together a great program for this year's show, at the Venetian, Sands Expo and Convention Center and Palazzo Hotel.

Venetian Hotel

There's a great looking educational program scheduled for tomorrow, and this year's expo will feature a 10,000 square foot "produce traceability demo center" where attendees can talk with suppliers and a couple of leading retailers about complying with the Produce Traceability Initiative, as well as other aspects of one of the key issues facing the industry today.

Also, word on the street is that United Fresh has a pretty exciting announcement to make at tomorrow's opening general session. So, check back tomorrow for breaking news from the show!

-Matt

Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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Total Access blog provides on-the-floor coverage of industry trade shows.

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