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Make Mine a Double

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In the World of Wellness, beverages are the new black. Lifestyle consumers are wearing the latest style in tonics, infusions and botanicals from the inside out. Most are all-natural, and some have specific functions, but they are all highly sophisticated and have a good dose of science behind them (of course, sleek packaging and savy marketing are part of the effort, too).

Here's a few examples of what we're seeing this year:

Tizane, what's being billed as the nation's first line of premium botanical infusions. Offered in Hibiscus, Lemongrass and Jasmine, the drinks are sweetened with blue agave and weigh in at 60-80 calories per 12-ounce bottle.

Mix1 is extending its line of all-natural protein and antioxidant drinks with a new high-antioxidant fiber drink, offering the equivalent of nine servings of fruits and veggies,complemented with eight grams of soluble fiber and nine grams of whey protein isolate in one 11-ounce container.

NuVitae Fiberceutical Drink, a sparkling citrus beverage that combines the health benefits of 50% of your recommended daily value of fiber with the added benefit of vitamins and minerals.

Cell-nique, an all-natural beverage containing 31 "super foods," 400% of your daily Vitamin C and 330% of your daily Vitamin E with no sugar added and ingredients that promise to increase energy and speed metabolism.

LightFull Satiety Smoothies, another fiber- and protein-loaded drink that helps promote and prolong the release of CCK – the hormone that tells your brain you feel full. Each smoothie packs 5 grams of protein and 5 grams of fiber with no artificial sweeteners or preservatives.

And this is only a sip of what's on the floor! In the interest of balance, I'll leave off with one of the simplest concoctions we found today: Deluxe Honeydrop, honey-infused beverages made with water, a bit of organic honey, and organic fruit. Ahhh....

Contributors

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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