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Make Room for Cake Pops

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Talk about portion control! Here’s a new product that caused some buzz on the show floor – a cake lollipop. Ticklebelly Desserts developed cake pops in a multitude of flavors and textures, and even has a special clamshell to merchandise them in.

The truffle-like creations are made of batter mixed with icing. The result is a dense cake that holds well on a stick. A special station was set up at the company’s booth chef Geoff Suk whipped up all sorts of different pops: S’mores, red velvet, vanilla lemon and old-fashioned double chocolate, to name a few. They were iced, coated, sprinkled and candied and put out to sample.

The packaging is a patented, clear container that is self-standing, and holds the stick up at an angle… although I though they looked more impressive when they were merchandised on a tree.

Contributors

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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Total Access blog provides on-the-floor coverage of industry trade shows.

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