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Mix and Match: Merchandising Premixed Cocktails


A big player in the premade cocktail segment — pouches — lend themselves to impulse displays.

Shoppers can grab one or a bunch for home consumption or to enjoy at picnics and other outings.

Because they are sold individually, typically at $1.99 per 10-ounce pouch, there are a variety of impulse-driven merchandising options for retailers.

Related story: Pouches Poor Premixed Drinks

Among them: dump bins, clip/hook strips, prong racks, freezer door suction racks, power wings and prong shelving units.

Here are some merchandising examples:

Prong rack shelving.

A checkout display at Walmart.

Rack shelving.

A chilled display at Walmart.



A hook strip display.

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Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.
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