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Mix and Match: Merchandising Premixed Cocktails

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A big player in the premade cocktail segment — pouches — lend themselves to impulse displays.

Shoppers can grab one or a bunch for home consumption or to enjoy at picnics and other outings.

Because they are sold individually, typically at $1.99 per 10-ounce pouch, there are a variety of impulse-driven merchandising options for retailers.

Related story: Pouches Poor Premixed Drinks

Among them: dump bins, clip/hook strips, prong racks, freezer door suction racks, power wings and prong shelving units.

Here are some merchandising examples:

Prong rack shelving.


A checkout display at Walmart.

Rack shelving.

A chilled display at Walmart.

 

 

A hook strip display.

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Liz Webber

Liz Webber is Fresh Market Editor / Content Producer at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
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