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Mix and Match: Merchandising Premixed Cocktails

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A big player in the premade cocktail segment — pouches — lend themselves to impulse displays.

Shoppers can grab one or a bunch for home consumption or to enjoy at picnics and other outings.

Because they are sold individually, typically at $1.99 per 10-ounce pouch, there are a variety of impulse-driven merchandising options for retailers.

Related story: Pouches Poor Premixed Drinks

Among them: dump bins, clip/hook strips, prong racks, freezer door suction racks, power wings and prong shelving units.

Here are some merchandising examples:

Prong rack shelving.


A checkout display at Walmart.

Rack shelving.

A chilled display at Walmart.

 

 

A hook strip display.

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Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...
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