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NRF: Retailers Seek to Cope With Social Media, Mobile


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NEW YORK — It is clear that retailers are struggling to get their arms around the implications of social media and mobile marketing, according to presenters at the National Retail Federation’s 101st Annual Convention and Expo here.

In a presentation called “Driving Growth on Main Street and Wall Street,” Deborah Weinswig, an analyst at Citigroup, said this past holiday season was a wake-up call for retailers with regard to customers’ use of mobile shopping technologies.

“I think retailers were blindsided by the number of customers who were shopping on mobile devices inside their stores,” she said.

She also said some retailers seem to be doing a better job than others leveraging social media — she cited Macy’s and Dollar General in particular — whole others just seem to brag about how many Facebook followers they have.

Scott Zucker, vice president of business services at Family Dollar Stores, Matthews, N.C., during the same presentation said his company is thinking about how to layer social media data onto its merchandise management functions.

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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

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Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...
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