It's the second full day of the Fresh Summit's expo, and the show floor--which takes up most of the Anaheim convention center--has been absolutely packed both days. I've heard rumors that this show has enjoyed record turnout. Of course, any increase in attendance could be partly due to the show's location in California, where a whole lot of U.S. growers are based. But, considering how many trade shows have been suffering during the past couple of years, the traffic here has been great to see.
Late Update: Julia Stewart at PMA told me this morning that this year's show had more than 19,000 attendees from 50 different countries. The expo covered 670,000 square feet. The attendance sets a new record for the show, which is great for the association, since the show is celebrating its 60th anniversary this year.
