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P&G's Perspective

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This may be a private label show, but I’ve been on the lookout for one of the biggest names on the name-brand side of the business: Procter & Gamble.

That’s because one of the speakers today was Bob McDonald, who last week was named P&G's president and chief executive officer, effective July 1, 2009.

Currently P&G’s chief operating officer, the West Point graduate and former Army captain has worked at P&G since 1980.

Reflecting on his childhood years as a Boy Scout, McDonald has always wanted to help people. It was that thinking that motivated him to join the army.

“I wanted to help people living behind the Iron Curtain,” he said. “I thought I could free those people.”

After the army, he sought at a company that had the same principles.

“I was looking for a company whose statement of purpose was congruent to my own,” he said.

Through innovation, P&G does just that, he said, whether through products like Pampers or the Pur-brand water purifier given to the people of Haiti.

The message is simple: give people what they want and need.

“Innovation must be consumer driven,” McDonald said.

There was a lot of talk at the show over the last two days about doing just that.

As Danny Wegman sums it up, it's up to the industry to create private labels before consumers even realize they want them.

Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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Total Access blog provides on-the-floor coverage of industry trade shows.

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