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PLMA 2012: Women Get Wise About Store Brands

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I always give a quick run-through of the program guide prior to walking a show floor. Some of the ads that appear in these guides often turn into a news story. That’s exactly what happened yesterday as I started flipping through PLMA’s near 400-page show book.

I fanned through about 25% of the book when a full-page ad for “Wise” caught my attention. “Be Wise Today!” the ad stated.

Wise, or Women Impacting Storebrand Excellence, launched at the PLMA show to foster “diverse collaboration and provide leadership that drives the continued success of the store brands industry.”

Peggy Davies, vice president of vegetable business and industrial sales for McCain Foods USA, chairs Wise’s strategic planning committee.

Read more: Store-Brand Women's Group Formed

Other board members include Laura Sturdevant, director for product development for private brands at Walgreens; and Jennifer Rees, account manager of new business development at Inter-American Products, Kroger’s private-label division.

A Wise kick-off meeting was held here yesterday in conjunction with the PLMA Show.

Read more: PLMA 2012: A Show's Best Friend

Wise has its own booth at the show (#55). I plan to stop by to talk to some of these proactive ladies about what their plans are for the upcoming year. For more information, see www.womeninstorebrands.com.

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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