By now your New Year’s marketing plans are well established, and I expect many retailers will be highlighting produce and wellness products early this month, capturing attention from all those folks who resolved—once again—to eat better this year.
But good intentions don’t have to end in January. Extend the New Year’s season into February and March with an ongoing ‘Remember Your Resolutions’ campaign.
Set up sampling tables by the carrots and broccoli—highlighting healthy salad dressings. Or, feature simple recipes (like Asian coleslaw or glazed carrots) that use pre-cut veggie packs.
Make the campaign educational with side-by-side taste tests of different citrus fruits available this time of year. You could also help customers get a little adventurous with demonstrations on how to seed a pomegranate or eat a star fruit.
For another promotion, demonstrate what five servings of fruits and vegetables looks like lumped together. Pull in products from the fresh, frozen, canned and beverage aisles to show the multitude of options that meet those servings goals. (Visit the CDC’s new fruit and veggie site for updated serving guidelines and ideas.)
In our Mambo Sprouts 2010 MamboTrack outlook survey, 53% of consumers said that they would place a priority on purchasing organic children's food products in 2010. So to really pack a powerful punch, market these tasting/educational weekends as kid-friendly events. Give kids a punch card to mark off every healthy item they try and offer prizes for children who meet certain tasting goals.
After all, healthy eating is a family affair.
(Photo credit: ProBuild Garden Center, Santa Cruz, Calif.)
