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Retailers build excitement for summer on social media


Now that the weather is warming in most parts of the country, retailers are responding to the grateful collective sigh of consumers about summer. Supermarkets are promoting anything and everything summer related on Twitter. 

Jewel-Osco in Chicago, for instance, announced a planting events for kids late May through June. Kids will be able to leave with their own seedling.

MOM's Organic Market, based in Rockville, Md., displayed some private label sun protection for those seasonal activities.

Last week, Giant Eagle's Market District, gave a view of its barbecue station set up outside the store. Shoppers can purchase barbecue meat, baked potatoes, icead tea or bottled water.


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Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, Orgel delivers his opinions on industry trends through a bi-weekly...
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