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Retailers build excitement for summer on social media


Now that the weather is warming in most parts of the country, retailers are responding to the grateful collective sigh of consumers about summer. Supermarkets are promoting anything and everything summer related on Twitter. 

Jewel-Osco in Chicago, for instance, announced a planting events for kids late May through June. Kids will be able to leave with their own seedling.

MOM's Organic Market, based in Rockville, Md., displayed some private label sun protection for those seasonal activities.

Last week, Giant Eagle's Market District, gave a view of its barbecue station set up outside the store. Shoppers can purchase barbecue meat, baked potatoes, icead tea or bottled water.


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Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...
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